GTCO FASHION WEEK REMAINS DEDICATED TO PROMOTING CREATIVITY, DISCOVERING AND CELEBRATING TALENT ACROSS AFRICAN FASHION INDUSTRY – Agbaje 

The GTCO 2024 fashion weekend was indeed a gathering of Africa’s vast creativities to the forefront of the fashion industry. With the tremendous support of GTCO by creating a business atmosphere towards offering great growth and expansion beyond Africa’s soul, a fashion industry that showcased and paraded the best collections to the world.

Segun Agbaje, Group Chief Executive Officer of Guaranty Trust Holding Company Plc, in his welcome address made available Agbaje explained that the essence and vision behind the GTCO fashion weekend, which includes promoting, empowering and celebrating incredible talents across. African fashion industry.

“The vision for the GTCO fashion weekend remains to promote enterprise, providing a platform that supports small business and the community and brings Africa’s vast creativity to the forefront. It’s about telling stories of heritage, culture and personal identity, through the universal language of fashion. But beyond self-expression, fashion has become a powerful engine for economic empowerment and we are deeply committed to being a part of that journey.”

He further stated that fashion has no limits and, indeed, goes beyond geographic boundaries.

” Last year, we took a bold step forward by introducing virtual casting, expanding our reach far beyond geographic boundaries. The innovative idea allowed us to include talents from every corner of the continent, proving that fashion truly has no limits.”

He, however, added that the impact of African designers’ creativity has taken African fashion out of Africa’s soul to international brands by showcasing it across the world

“As we celebrate this year’s edition, let us also reflect on the broader impact of African fashion on the world; it is a growing global phenomenon, embraced by international designers and celebrities.” Adding that, ” African designs are appearing in luxury boutiques in Paris, Milan and New York and our fabric, patterns and aesthetics are influencing fashion houses worldwide.” He said.

Meanwhile, this year, the GTCO Fashion Weekend lineup witnessed the presence of Lulu Kennedy MBE, who is the Founder & Director of Fashion East & MAN & the Lulu & Co clothing line.

She is also Editor-at-large of Condé Nast’s biannual LOVE magazine as ujjwal as well as working as a consultant for brands. She spoke on ‘incubating talent: supporting the next generation in the first masterclass of the event,’ while Patricia Bright, an entrepreneur and a multi-award winning globally recognised content creator with a following of over 4 million spanning the globe has grown over the last 15 years.

Spoke on the ‘Style, influence + everything in between your online world’.

On the second day of the event master class lineup intends to feature the likes of Sheila Daley, Ted Gibson, while the presentation stage designers will feature, Ibilola Ogudipe, Jewel Jamila, Elpis Magalio, and Lohije among others.

The GTCO fashion weekend will witness over 140 curated pop-up fashion retail stores, a Craft/Fabric market and 12 runway shows featuring Africa’s finest and international designers.

Guaranty Trust Holding Company pls is a leading financial services company with banking operations across West and East Africa and the United Kingdom, as well as non-banking businesses in the key industry segments, including payments, funds management and pension management. With an asset base of N14.5 trillion with over 41M customers.