Jaiye Kuti’s ‘Jayeola Monje: The Anniversary’ heads on international tour
Nollywood actress Jaiye Kuti is set to take her latest film, Jayeola Monje: The Anniversary, to international audiences as the...
Nollywood actress Jaiye Kuti is set to take her latest film, Jayeola Monje: The Anniversary, to international audiences as the...
....Hon. Abidemi Hakeem Olalekan Abidex | ADC Candidate, Ifako-Ijaiye State Constituency 02 As the 2027 general elections approach, the conversation...
Veteran tourism journalist, editor and broadcaster, Frank Meke, is set to receive the Golden Icon of Tourism Journalism and Destination...
In a significant move towards transforming Nigeria’s agricultural landscape and expanding opportunities within the nation’s agribusiness value chain, the Chairman/GCEO...
The book MEET PRESIDENT TINUBU AND HIS 52 MANAGERS OF THE ECONOMY: Profiles in Leadership, Economic Strategy and Public-Private Sector...
The Ogun State Council of the Nigeria Union of Journalists (NUJ) has unveiled the official logo for its 50th anniversary...
Bishop Silas Eke of the Kingly People’s Assembly has said former Abia State Governor, Senator Orji Uzor Kalu, left behind...
Leading Marketing and Communications Firm, Verdant Zeal Group Limited, hosted the 14th edition of its flagship ‘Innovention Series’ to examine how trust, relevance, and cultural resonance defines brand success. The virtual round table event, themed " The Business of Influence: Brands, Storytelling & Consumer Culture,” brought together leading voices in marketing, storytelling, and consumer culture to explore how influence is reshaping Nigeria’s brand economy. Since its inception in 2012, the Innovention Series has served as a trusted thought-leadership platform for challenging conventional thinking, interrogating Africa’s development trajectory, and uncovering transformative ideas that drive progress. Delivering his keynote address, The Executive Vice Chairman, Verdant Zeal Group, Dr. Tunji Olugbodi noted that “influence is not just a marketing outcome; it is a catalyst for business expansion.” "In today’s marketplace, attention has become currency, and brands that thrive are those that tell authentic, and human-centered stories. Beyond likes, impressions, and hashtags lies a deeper promise: the ability of brands to shape and be shaped by everyday consumer culture. "Authenticity building narratives hand-in-hand with communities; Storytelling over selling creating genuine conversations rather than promotional noise; Local innovation embedding campaigns in uniquely Nigerian contexts, from Owambe culture to the resilience of the hustle; Consistency and character ensuring brands remain true to their promises and identities." Dr. Olugbodi Stated. Dr. Olugbodi further stressed that influence is smart business, citing industry reports that show brands with strong narrative identities outperform peers in loyalty and pricing power. He urged Nigerian brands to balance influence with integrity, ensuring consumer culture remains a mirror of society rather than a distortion of it. In his closing remarks, Dr. Olugbodi reaffirmed Verdant Zeal’s commitment to fostering dialogue and innovation through the Innovention Series, which for over a decade has served as a platform for thought leadership across Africa.
ONE UNIVERSAL VIDEO — “From Nigeria to the World” The paparazzi endowed with Jaiye Kuti movie titled " Jaiyeola ni...
......Publisher, Access Weekly Magazine / Convener, Nigeria Media Nite Awards I really miss you, Solkem. Words will always fall short...
In a decisive response to the growing complexity of asymmetric warfare, the Tukur Buratai Research Centre (TBRC) has completed a...
As Alhaji Wasiu Aremu Adeniyi, popularly known as Arems and fondly called Baba Fuji, marks his birthday on August 27,...
Former Minister of Aviation, Osita Chidoka, has described the administration of former Abia State Governor, Senator Orji Uzor Kalu, as...
A delegation from the Oyo State Post Primary Teaching Service Commission (TESCOM), lead by its Chairman, Permanent Secretary and other...
As the 2027 general elections draw nearer, youths across Lagos State are mobilizing. In Ifako-Ijaiye State Constituency 01, young people...